Platform API & schedulers
Free Facebook API & Scheduler
Meta Business Suite is the native free option for Facebook and Instagram. Catvideo is for people who want one calendar across Facebook, Instagram, LinkedIn, X, and more.
Short version: Use Meta Business Suite for Meta-only workflows; use Catvideo for cross-posting and a free API.
Quick verdict
Choose Catvideo for free cross-posting and an included API. Choose Meta Business Suite if you only manage Facebook and Instagram.
Feature comparison
| Feature | Catvideo | Facebook native tools |
|---|---|---|
| Price | Free | Free |
| API | Free with account | Meta Graph API, app review |
| Posting | Direct or scheduled | Meta Business Suite |
| Pages/Groups | Yes | Yes |
| Reels/Stories | Yes | Yes |
| Cross-posting | Yes | Meta only |
| Analytics | Post metrics | Facebook insights |
| Mobile app | Android | Facebook app |
| Open source | Yes | No |
What the Meta Graph API can do
The Graph API can publish to Facebook Pages, including photos, videos, Reels, and Stories. It requires a Meta app, permissions, and app review. Groups and personal profiles have different access rules and are more restricted.
Meta Business Suite
Meta Business Suite is free and supports Facebook and Instagram scheduling, inbox, ads, and insights. It is a strong choice for Meta-only businesses. It cannot schedule LinkedIn, X, TikTok, or YouTube.
What Catvideo costs
Catvideo is free. There is no per-channel fee, no per-seat fee, and the API is included with an account. X is the only metered network: Catvideo passes X API costs through at cost ($0.015 for a plain post, $0.20 for a post with a link). Catvideo currently supports eight platforms: Bluesky, X, LinkedIn, Facebook, Instagram, Threads, TikTok, and YouTube.
Where Catvideo wins
- No per-channel or per-seat math: adding a platform does not add a new line item.
- The API is included with an account instead of being an enterprise upgrade.
- Open source: you can inspect the code, contribute, or self-host later.
- Android app, while many competitors are web-only or slower on mobile.
- X API costs passed through at cost instead of bundled into a subscription.
Where Facebook still wins
- Meta Business Suite ads and inbox.
- Facebook-native insights.
- No third-party API approval.
- Meta-only simplicity.
- Facebook and Instagram in one place.
Who should choose which
Choose Catvideo if you want free scheduling across eight platforms and an included API.
Choose Meta Business Suite if you only manage Facebook and Instagram.
FAQ
Can I schedule Facebook Groups?
Group posting has platform restrictions. Catvideo supports Facebook Pages; check the composer for group support.
Does Catvideo support Reels?
Yes, through the Facebook integration.
Is Meta Business Suite enough?
It is enough for Meta-only workflows, but not cross-platform scheduling.
Do I need app review?
Only for a custom Graph API integration. Catvideo handles the connection.
Related comparisons
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Schedule across eight platforms, use the API, and keep your budget for content instead of per-channel fees.
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